B Shane Baxter
AI Visibility for Law Firms
Generative Engine Optimization

When someone asks AI for the best injury lawyer, does your firm come up?

More clients now start with ChatGPT, Gemini, and Perplexity instead of Google. Those tools name a short list of firms — and right now, most firms aren't on it. I get you named.

Independent GEO consultant Greater Philadelphia & the Lehigh Valley
AI "Who's the best personal injury lawyer near me?"

Here are some of the most reputable injury firms in the area:

  1. Atlas Injury Law
    cited · avvo.com
  2. Harbor & Stone, LLP
    cited · justia.com
  3. Keystone Trial Group
    cited · martindale.com
  4. Bridgepoint Accident Lawyers
    cited · firm site
  5. Your firm
    Not mentioned
Illustrative example of a real AI answer. Firm names shown are not actual clients.
Why this matters now

Search moved. Most firms haven't.

When AI answers a "best lawyer near me" question, it doesn't show ten blue links — it recommends a handful of firms by name. If you're not one of them, you're not in the conversation.

01

AI gives a shortlist

One question returns three to five named firms — not a page of options. Being left off is invisible in a way Google never was.

02

It's a different game

AI tools weigh how your site is structured and where you're cited. Ranking on Google doesn't mean you'll be named by ChatGPT.

03

First movers stick

Almost no firms have optimized for this yet. The ones that move now get named first — and tend to stay named.

What I do

I make your firm the answer AI gives.

Generative Engine Optimization is SEO for AI. It's the work that gets your firm read, trusted, and recommended by the tools your clients now ask first.

A

Make your site AI-readable

Restructure your pages so AI tools can pull a clear, direct answer about who you are and what you handle.

B

Build the authority signals

Strengthen the citations, reviews, and reputable mentions that AI engines lean on when they decide who to name.

C

Cover every engine

Target ChatGPT, Gemini, and Perplexity together — being named in one isn't the same as being named in all three.

D

Track where you appear

Test your core local searches on a schedule and show you, in plain terms, exactly where your firm now shows up.

The 30-day sprint

A clear, four-step process.

No retainers to start, no vague "brand awareness." One focused month with a measurable before-and-after.

STEP 01

Audit

I test your real searches across the major AI tools and show you exactly where you stand today.

STEP 02

Restructure

Your key pages get rebuilt so AI can read and cite them with confidence.

STEP 03

Authority

I build the citation and reputation signals that move you onto the shortlist.

STEP 04

Re-test & report

We re-run the searches and you see the change in black and white.

Founding client offer · first 3 firms

The full 30-day sprint, at half the founding rate.

I'm taking on my first three firms at a founding rate in exchange for a short testimonial. Your results become my first case study — so you get the work at half price.

Risk-free: if you're not named in at least one major AI engine for your core search by day 30, you don't pay.
$2,500normally $5,000
Claim a founding slot →
Free, no obligation

See where your firm stands in AI search this week.

Send me your firm name and I'll run your core searches across ChatGPT, Gemini, and Perplexity — then send back a one-page snapshot of where you appear, free.

shane@shanebaxtergeo.com